Appendix A [Similar Web]
SimilarWeb is a website or tool that provide the analytics information for businesses. The website is going to offer the website’s traffic volume, keyword organics as well as information of the main competitors. IKEA is able to access through these information with a free of charge. Below is the examples of SimilarWeb:
Appendix B [SpyFu]
SpyFu or GoogSoy refers to an analytics company that shows the keywords the the websites purchase on Google Ads, also, the keywords that people normally search for in Google site. Below is the example of SpyFu page:
Jeen's Blog 